Case Study: Alert, Connect, Sell: Releasing Get Busy Committee
Found this through the blog of @mikecane who think lot's of what these guys implemented could be working for self publishing though. Snce web-fiction is a form of self-publishing, I think this counts for you guys too
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http://www.fistfulayen.com/blog/?p=509
I think the three stages the author mentions are spot on, but what do you guys think?
1. Creating awareness
2. Making connections
3. Monetizing
I realize this is mostly for new projects, but I'm a firm believer that there's always something to learn 
Peacock King has a... uh... last I checked, 336 track playlist. Being able to share that audio would be pretty awesome, actually.
Last.fm I think has that capability...?
I don't think last.fm embeds in the page, though. That, and there's some rather esoteric music in that collection that Pirate Bay hasn't even heard of. XD
A little late to the party, but I have been busy.
I didn't like this article so much because of the particular things they did, but more because of the thought behind it,
1. Creating awareness
2. Making connections
3. Monetizing
I still think these are spot on (even though I totally failed applying them to my own launch), however, if I ever want to monetize anything, this is the road I'll take.
On the other hand, I'd love a Pea Cock King playlist 






This article brings up a lot of good points, especially about building your fan base before you start trying to monetize things.
Something I noticed from their method is that they set up a fan-artist exchange. Fans get free music, but they have to give something in return -- namely, an e-mail address or Facebook fanning, or something.
Possible way that weblit authors can leverage a similar idea: give away a free piece of bonus content -- a side-story, an audio reading, an ebook, something -- in exchange for RSS subscribers. I'm not sure of the coding involved in that, but it shouldn't be too hard to do.
Free Streaming Player
They make a mention of a free streaming player they created. It contains a number of tracks, and a link back to their website. Their users can embed this player pretty much anywhere -- on their own sites, within a blog post, on Facebook or MySpace, anywhere that accepts embedding HTML.
I'm not entirely sure how this could be used by weblit authors. Again, audio readings seems a good way, but text is our big draw. Maybe a widget that provides a lightbox-style reading pane where users can embed the first 1-3 chapters of your serial into their websites, with a link back to you.
Lots of Streams
I don't necessarily agree with this one -- their site is chock full of streams pulling in from Facebook, Twitter (two of these), Flickr, and YouTube. While that works for them because their music is still front-and-center on the page, text takes a lot more web real-estate than a music player does.
I'll come back to this and offer some more thoughts once I have some more time. Thanks for posting it, JanOda.
Gabriel Gadfly :: Weblit Poetry, Short Fiction, and Resources