Case Study: Alert, Connect, Sell: Releasing Get Busy Committee

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JanOda's picture
JanOda
User offline. Last seen 51 weeks 1 day ago. Offline
Joined: 10/28/2009

Found this through the blog of @mikecane who think lot's of what these guys implemented could be working for self publishing though. Snce web-fiction is a form of self-publishing, I think this counts for you guys too Tongue.

http://www.fistfulayen.com/blog/?p=509

I think the three stages the author mentions are spot on, but what do you guys think?

1. Creating awareness
2. Making connections
3. Monetizing

I realize this is mostly for new projects, but I'm a firm believer that there's always something to learn Smile

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Gabriel Gadfly's picture
Gabriel Gadfly
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Joined: 10/27/2009

This article brings up a lot of good points, especially about building your fan base before you start trying to monetize things.

Something I noticed from their method is that they set up a fan-artist exchange. Fans get free music, but they have to give something in return -- namely, an e-mail address or Facebook fanning, or something.

Possible way that weblit authors can leverage a similar idea: give away a free piece of bonus content -- a side-story, an audio reading, an ebook, something -- in exchange for RSS subscribers. I'm not sure of the coding involved in that, but it shouldn't be too hard to do.

Free Streaming Player
They make a mention of a free streaming player they created. It contains a number of tracks, and a link back to their website. Their users can embed this player pretty much anywhere -- on their own sites, within a blog post, on Facebook or MySpace, anywhere that accepts embedding HTML.

I'm not entirely sure how this could be used by weblit authors. Again, audio readings seems a good way, but text is our big draw. Maybe a widget that provides a lightbox-style reading pane where users can embed the first 1-3 chapters of your serial into their websites, with a link back to you.

Lots of Streams
I don't necessarily agree with this one -- their site is chock full of streams pulling in from Facebook, Twitter (two of these), Flickr, and YouTube. While that works for them because their music is still front-and-center on the page, text takes a lot more web real-estate than a music player does.

I'll come back to this and offer some more thoughts once I have some more time. Thanks for posting it, JanOda. Smile

Char's picture
Char
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Joined: 09/20/2009

Peacock King has a... uh... last I checked, 336 track playlist. Being able to share that audio would be pretty awesome, actually.

MeiLin's picture
MeiLin
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Joined: 09/20/2009

Last.fm I think has that capability...?

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Char's picture
Char
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Joined: 09/20/2009

I don't think last.fm embeds in the page, though. That, and there's some rather esoteric music in that collection that Pirate Bay hasn't even heard of. XD

JanOda's picture
JanOda
User offline. Last seen 51 weeks 1 day ago. Offline
Joined: 10/28/2009

A little late to the party, but I have been busy.
I didn't like this article so much because of the particular things they did, but more because of the thought behind it,

1. Creating awareness
2. Making connections
3. Monetizing

I still think these are spot on (even though I totally failed applying them to my own launch), however, if I ever want to monetize anything, this is the road I'll take.

On the other hand, I'd love a Pea Cock King playlist Tongue

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